Be it exploration of oil reserves, enhancing safety of vehicles or doing something as complex as mapping genomes, data mining plays a vital role in all these applications. It works so well that Intel (Hardware Manufacturer for Computer Parts) has used it for identifying retailers who can help them sell their products to maximum number of customers. However, data mining is still considered auxiliary to a company’s operations and hence, most companies (especially smaller players in the market) shy away from setting up an in-house department solely for this purpose. The cost of infrastructure and burden of hiring new employees deters them in most cases. But, with the success of many outsourcing vendors in this field, it won’t be a bad decision to outsource back office services like data mining.

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